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03 / AT&T Entertainment Innovation Lab

AT&T

A browser-based AR scene that led into a paperless-billing prompt.

The experience paired an animated model-train scene with a prompt to switch to paperless billing.

It ran as WebAR, so the whole path—from the train scene to the billing switch—stayed in the phone’s browser.

Green Energy WebAR

An animated train scene, then the billing prompt.

The model-train scene carried the sustainability message before leading into the prompt to switch to paperless billing.