AT&T
An augmented-reality episode that moved from the television into the room.
The Magic Leap One demo began in a TV library and shifted into a room-scale character moment.
The transition started from a familiar viewing flow; SpongeBob then appeared in the living room and kitchen.
SpongeBob AR
From the episode list to the living room.
The prototype moved from episode selection into augmented reality, placing the character in ordinary rooms.
